Fitness & Sport schools
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How do you handle the competition in the fitness market?
A few years ago, the fitness market was booming business. Today, it’s a matter of keeping your head above the water. Margins are decreasing, transferring to another fitness school is often motivated by the others etc.
It is therefore all the more important to give potential customers an immersive experience of your business. What are the facilities like, how many rooms are there, which sports do you host, etc.
To get a prospect on your premises is very difficult. People either already have a plan with another business, or they simply don’t have time to visit prior to making a choice. This times are changing with the introduction of 360° tours.
What is it, and why is it so important to learn about this?
An interactive 360° tour is, what the name already implies, a virtual reality tour in which you can look all around, 360 degrees. But not just look, also do things. Imagine seeing the fitness hall. In it are different fitness devices. Rather than simply looking at it like you do in a Google Street View), you can now click on a device and get an explanation of it, which muscles are being trained, etc. Not just with pictures, but really immersive, like spoken words, or videos.
And how nice is the health bar? What drinks are being served, are there health lunches available, what are the daily specials, etc. Give the visitor the possibility to reserve a squash court, or have them call you directly from within the VR tour in order to become a member. The possibilities are endless.
An interactive 360° VR tour is not only a way to show off your business, it’s also a great way to teach and train your customers. Imagine the added value you can bring your customers compared to the heavy competition.
We already have a photographer, can he/she do this too?
Yes, but it’s quite difficult with a ‘standard’ DSLR camera, which they already own. A 360° photo can be made with a DSLR camera, but besides the fact that it is quite complex, it is also a lengthy workflow, and therefore pricy. The ‘stitching’ process (glue-ing all the pictures together into 1 360° photo) is very complex and often shows stitch lines in the view. A lot easier is purchasing a 360° camera. The newest technology a great picture quality! And a good quality camera you can already buy starting at about $ 400. Below are some links to camera’s. We’re not in the business of selling camera’s, so we’ll link you through to the vendor where you can purchase them. Using our links will give you some extra’s, like a free invisible selfie stick, which you need in order to make 360° realtor pics anyways.
We offer a complete Social Media Marketing campaign for you for low costs. Too low do even think about doing it yourself. So contact us quickly, then we can focus our efforts on getting you more customers and will keep your existing customers happy with you.